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HOME > LOCATION STRATEGY > RESULTS > CHASE CREDIT CARD GROWTH STRATEGY
   
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KLG created a growth and resource strategy for the Chase Credit Card business. This strategy was based on matching labor market conditions across the firm’s current locations with the projected future labor demand and operating requirements of the Credit Card. Ultimately, Chase was able to select their Tampa, FL center as the optimal site for future growth and developed an additional building on their existing campus to accommodate the needs of the business in the future.

In order to predict labor needs, KLG developed a labor demand forecasting model for Chase which utilized projections of key business drivers to produce highly detailed estimates of future staffing needs across all functions of the business. The labor demand projections were matched with the labor supply dynamics and the competitive environments within each of the potential location options in order to identify the optimal market for future expansion.

While KLG developed the labor demand tool primarily to address Chase’s Credit Card location strategy needs, it found much wider application in the firm as a core management tool; providing the firm with the ability to project its labor demand, its likely future expense levels, and to analyze the staffing and cost impact of absorbing potential acquisitions. In fact, during the process to identify the expansion site, Chase decided to pursue the acquisition of a major new credit card portfolio from another bank. KLG was able to use the model to immediately provide the due-diligence team on the acquisition with an assessment of the staffing and facilities required to support the new portfolio, along with the cost of doing so. This provided Chase with a better understanding of the net value of this portfolio prior to finalizing negotiations for the acquisition purchase price.

 

Please take some time to look at just a few of the many examples of how we have helped companies develop location strategies and achieve significant competitive advantages:

Credit Suisse First Boston, Global Business Center, Raleigh-Durham, North Carolina
Institutional Securities Operations Center, Baltimore, Maryland
Chase Credit Card Growth Strategy, Tampa, Florida
Fixed Income and Derivatives Research Center, Budapest, Hungary
Getting fired by a client … and bragging about it

 

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